About the role
TECFIQ builds enterprise software and AI solutions for organizations in Bangladesh and internationally — Document Management, ERP, HRM, POS and custom development platforms for banks, NGOs and enterprises. As Senior Marketing Executive you will shape how those products are positioned, promoted and explained to buyers.
What you'll do
- Develop the marketing strategy and campaign calendar for TECFIQ's software products
- Maintain brand positioning and visual identity across all channels
- Manage TECFIQ's social media presence on LinkedIn, Facebook and other platforms
- Plan and run paid campaigns on Meta, Google and LinkedIn, and track ROI
- Support B2B lead generation and lead qualification
- Coordinate with creative and advertising agencies
- Create content for the website, product pages, case studies and presentations
- Organize product demos, webinars and industry events
- Prepare marketing budgets and monitor spend
- Research the market and competitors
- Report campaign results using analytics tools
What we're looking for
- Bachelor's degree in Marketing, Business, Communications or a related field
- 3+ years of marketing experience, preferably in B2B, SaaS or software
- Hands-on proficiency with Meta Ads Manager, Google Ads and LinkedIn Campaign Manager
- Working knowledge of Google Analytics, SEO and social media scheduling tools
- Fluent English and Bangla communication skills
- Ability to explain technical products clearly
- Experience coordinating agencies and managing budgets
- Strong organizational and multitasking abilities
Nice to have
- Enterprise software marketing experience
- Exposure to GCC markets
- Familiarity with HubSpot or Mailchimp
- Basic design skills
What we offer
- Competitive salary
- Hybrid work arrangement
- Exposure to enterprise and AI projects
- Opportunities to contribute to strategy
- Performance-based career growth